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The health care industry has a bright future, and the market has huge room for growth

  • Categories:Industry News
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  • Time of issue:2021-04-12 16:01
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(Summary description)Since the end customers of the health food industry are mainly consumers of the general public, with the improvement of people's living standards and the improvement of health concepts, the market capacity has been expanding in recent years, and my country's health food industry has entered a period of rapid growth.

The health care industry has a bright future, and the market has huge room for growth

(Summary description)Since the end customers of the health food industry are mainly consumers of the general public, with the improvement of people's living standards and the improvement of health concepts, the market capacity has been expanding in recent years, and my country's health food industry has entered a period of rapid growth.

  • Categories:Industry News
  • Author:
  • Origin:
  • Time of issue:2021-04-12 16:01
  • Views:
Information

Definition of health products

 

Health food is a type of food. It has the common characteristics of general foods and can regulate the functions of the human body. It is suitable for specific people to eat, but it is not for the purpose of curing diseases. It is generally called a dietary supplement product in the world. At present, the types of health care products in my country mainly include dietary supplements, sports nutrition, weight management products and traditional nourishing products.

 

Industry chain of health care products

 

The upstream of the health care product industry chain is a variety of raw material manufacturers, mainly including animal and plant extraction manufacturers, chemical raw material manufacturers, and some pharmaceutical factories. Downstream are various channels in the circulation field, mainly including pharmacies, pharmaceutical companies, chain stores and e-commerce platforms. As a midstream health product manufacturer, it is mainly responsible for production, processing and packaging.

Since the end customers of the health food industry are mainly consumers of the general public, with the improvement of people's living standards and the improvement of health concepts, the market capacity has been expanding in recent years, and my country's health food industry has entered a period of rapid growth.

 

The future of China's health care products industry has a bright future with great market potential

 

Driven by factors such as the transformation of consumer treatment to preventive demands, the improvement of health awareness, the refinement of health needs, and the pursuit of high-quality health products, according to the "Healthcare Industry Market Outlook and Investment Planning Analysis Report" released by the Foresight Industry Research Institute, 2014 The scale of China's health care products market exceeded 100 billion in 2017, and the scale of China's health care products market was approaching 150 billion in 2017. It is estimated that the scale of China's health care products market will reach 181.6 billion yuan in 2020. Comparing the consumption habits of health care products in China and the United States, we can find that there is still a lot of room for development in the Chinese market. The penetration rate of health care products in the United States is 50%, while that in China is only 20%. Among them, 60% of health care product consumers in the United States are sticky users, while only 10% in China. In terms of per capita consumption, China is only 1/8 of the United States. Therefore, the future of China's health care products industry has a bright future and great market potential.

2012-2020 China's health care products industry market size

 

Data source: collated by Qianzhan Industry Research Institute

 

China's health care products market is fragmented, and the industry concentration is low

 

In 2015, the total market share of the top five in China's health products market was approximately 34%, the top 20 accounted for nearly 60% of the market share, and the top ten direct selling companies accounted for more than half of the market share. At the end, there are many small local enterprises with weak brands and fewer categories.

 

The reason for the decentralized development of China's health care products industry is that the past "blue hat" qualification management is not strict, and the high profits of the industry have allowed a large number of low-quality health care products companies to enter the market through "OEM". With the increasingly stringent industry supervision, low-quality health products produced by small and medium-sized enterprises will gradually be eliminated from the market due to insufficient brand influence and weak technology. The industry concentration will increase. Angel will become a high-quality health product company. Benefit.

 

Industry channels: direct sales are currently the main focus, and the proportion of non-direct sales will increase in the future

 

The sales channels of health products are divided into direct sales channels and non-direct sales channels. Direct sales channels include direct sellers, online shopping, private doctors, mail orders, etc., and non-direct sales channels include general retail channels such as grocery stores and supermarkets, pharmacies, health care products specialty stores and other professional channels. At present, my country's health care products market presents a direct sales-oriented sales pattern

Channel growth in the past five years-direct sales: 13%, pharmacies: -1%, online: 57%, supermarkets: -2%. In terms of growth rate, the growth rate of omni-channel sales in 2011-16 was 12%, but there are big differences between channels. The proportion of direct sales channels has not changed much, and the sales growth rate is equivalent to the total sales growth rate, about 13%. The growth of online sales channels is eye-catching. In 2011, the proportion of online sales channels was only 4%. By 2016, it had increased to 24%, with an average annual compound growth rate of about 57%. With the rise of overseas online shopping, it is cost-effective at global prices. protrude. The proportion of pharmacies decreased from 43% in 2011 to 23% in 2016, with a five-year compound annual growth rate of -1%, and channel share shrinking. The supermarket channels also show a shrinking trend. The compound growth rate of channel sales in 2011-16 was -2%, and the proportion dropped from 5% in 2011 to 3%.

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